KKFO Gold Country Radio is an FCC licensed LPFM community radio station serving the community of Klamath Falls, OR. The format is traditional country. Country music from the 60s-90s is the primary rotation but occasional older and newer songs can be heard if they remain within the traditional country format.
The station can be heard on 103.3FM within the city limits of Klamath Falls as well as anywhere in the world on goldcountryradio.org
Because KKFO is an LPFM station we fall under the FCC’s non-commercial broadcasting rules. Instead of advertising, as it is known in commercial radio, non-commercial radio stations are allowed to engage in underwriting.
Underwriting does not overtly sell a service or product but rather creates awareness of a business and the services and products they offer. Historically this has created a sense of common loyalty for radio station listeners who become your customers. They feel good about doing business with you because you are supporting the station that plays their favorite music and community news.
Research has shown that people generally buy a product or service from the first provider that comes to mind. Radio provides “Top-of- Mind” awareness causing our listeners to think of your business first and ultimately leads them to do business with you.